I think you're right on the money, Michele, as always. The only thing I would add is that in adodtiin to ag policy reform, they've got to get the artificial ingredients out of food; addictive and high-intensity flavor enhancers that spoil our palate make real food taste bland when you have the opportunity to encounter it. No logo or policy is going to be able to change behavior as long as we allow artificial ingredients in our food supply physical cravings for more junk will always be a stronger influence than education and even availability of good clean food.